AUM Eeternal – Branded Residences by SO/ is a landmark waterfront development located in the prime Marjan Beach District, Ras Al Khaimah. The project is currently in the design stage and is scheduled for handover between 2028 and 2029, with a total development value of AED 1.5 billion.

Managed by Ennismore, the world’s fastest-growing lifestyle and leisure hospitality company, the development introduces a globally recognized branded living concept to the emirate, offering a refined and contemporary residential experience.

Designed to set new standards in luxury living, the project features world-class architecture led by Nikken Sekkei Ltd., with Dewan Architects + Engineers as the Lead Design Consultant, combining international excellence with strong regional expertise.